News

FWGP presents two live webinars on writing

The Freelance Writers Guild of the Philippines (FWGP) will hold two live webinars on Feb. 21, 2013, 4 pm for the benefit of internet writers and copywriters. Both webinars have an entrance fee of Php 350 each for FWGP members and Php 500 each for non-members.

“The Complete Blueprint to Search Engine Success for Writers”

Learn how you can leverage your content, structure your pages, and develop a superior SEO strategy to drive a horde of avid readers to your site every day.

Discover an effective method of comparing the commercial value of dozens of keywords using a spreadsheet that projects the potential AdSense earnings each keyword would bring you with a #1 ranking.

SEO Expert and consultant Steve Knight will explain step by step how you can drive a steady flow of readers straight to your web site.

Scope:
1. Page Contents & Links
2. The Importance of Keywords
3. Keyword Research Explained
4. On-Page Optimization
5. Understanding Backlinks
6. Understanding Competition

Event page: https://www.facebook.com/events/140232716137508/

“Quick Start Copywriting”

Discover the secrets of writing powerful copy your readers will love.

Good copy isn’t about how good your English or grammar is, or whether you have a college qualification. It’s about using words to connect with your customers, keep them wanting more, and compelling them to take action.

Copywriting is an art form that takes time and practise to perfect. And this is why copywriters are among the highest paid writers in the world.

Scope:
1. The basic principles of good copywriting
2. How to identify features and benefits
3. The writing process from start to finish
4. How to write for different mediums, e.g. blogs, brochures and emails.

BONUS: All webinar attendees, will receive an ebook on the Ultimate Guide to Killer Headlines that Convert.

Event page: https://www.facebook.com/events/422759514470517/

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