News / Post-event

Continuing the Exploration on Day 2 of the Student Media Congress

Alex Baluyut of the Photojournalists' Center of the Philippines

Alex Baluyut of the Photojournalists’ Center of the Philippines

The second day of the Student Media Congress held at De La Salle University-Manila last July 26-27, 2013 was packed with competing and non-competing workshops that were simultaneously happening throughout the day. Delegates were the ones who designed their itinerary for the second day through registering for their desired workshops. This posed as a challenge for the delegates because they had to choose from several celebrated speakers such as Boy Abunda, Ted Failon, Juana Change, and others. Add to that, the topics of each seminar were also as diverse as the speakers ranging from blogging to marketing to filmmaking to broadcast journalism.

More specifically, there were six competing workshops led by Mon Corpuz on Web Design, Jiggy Manicad on News Writing, John Wong on television production, Mark Madrona on feature writing, Abe Olandres on technology writing, and Carlo Vergara on branding for magazines.

Mae Paner "Juana Change"

Mae Paner “Juana Change”

As for the non-competing workshops, the speakers were divided into two morning and two afternoon time slots. The first morning speakers included:
Randy Torrecampo, the director of the DLSU Student Media Office, on journalism on school grounds
Mae Paner, also known as Juana Change, on social Media and politics
Marites Vitug, editor-at-large of, on advocacy journalism
Lakangiting Garcia, an associate professor in the DLSU Filipino Department, on fiction writing in Filipino
Alex Buenaventura, FILCOLS Executive Director, and Bebang Siy, a freelance writer, on copyrighting
Patrick Diokno, senior designer at Rogue Magazine, on art direction in magazines
Carlo Ople, the managing director of Digit, Digital Agency, on digital marketing
Marnie Manicad, director of Dance of the Steel Bars, on documentary filmmaking

Red Tani of the Filipino Freethinkers

Red Tani of the Filipino Freethinkers

The second batch of morning speakers are:
Jemma Bagayua-Mendoza from Rappler on Rappler’s Mood Meter
Danilo Arao, an Assistant Professor in the University of the Philippines’ College of Mass Communication, on media ethics
Ann Jacobe, a technopreneur and founder of, on knowledge management
Alfie Altaga of Midtown Printing Co., on basic printing processes
Anlex Basilio, a professor at DLSU’s College of Business, on brands and content marketing
Alex Baluyut, a member of the Photojournalists’ Center of the Philippines, on photojournalism and truthful presentation
Ted Failon, ABS-CBN News Anchor, on news commentary
Ayeen Pineda of Tuldok Animation, on Animation
Red Tani of the Filipino Freethinkers on freedom of expression

Ederic Eder of GMA Network, Inc.

Ederic Eder of GMA Network, Inc.

Lectures happening in the afternoon were also as loaded with informative speakers as the morning sessions with the first afternoon time slot featuring:
Vicente Groyon, a professor of literature in DLSU, on contemporary Philippine fiction
Sherryl Yao of Rescue5 on cause journalism
Raymond Ang, associate editor of Rogue Magazine on media consumption of the youth
Raz de la Torre, a scriptwriter and director for ABSCBN’s Maalala Mo Kaya, on directing and scriptwriting for television
Veronica Uy of on citizen journalism
Paul Malicki of ALLFAMOUSDIGITAL on finding a job using social media
Josue Jamlang of 99.5 RT on radio show hosting
Ramon Bautista, online personality, ongoing viral in Youtube.

Joyce Ramirez of Publicity Asia

Joyce Ramirez of Publicity Asia

Moreover, the second batch of the afternoon speakers introduced:
Boy Abunda, host and publicist, on the art of interviewing
Heidi Aquende, photographer, on conceptual photography
Joyce Ramirez of PR Asia Worldwide Communications Inc. on how social media plays a part in publicity
Nate Barreto of Manila Bulletin on news writing
Ederic Eder of GMA News on online journalism
Chiara Zambrano, senior segment producer at ABS-CBN, on covering news
Arvin Ello of the DLSUSTRATCOM on the basics of blogging and social media usage

Alfie Atega of Midtown Printing Co.

Alfie Atega of Midtown Printing Co.

With all the speakers having given their lectures, the first Student Media Congress came to a close with a party entitled Unveil at PICC Forum 3 where the delegates, the lecturers, and even the organizers had the chance to mingle and converse with one another. It is here also where the winners of the competing workshops were presented their prizes that came from the Student Media Congress’ partners. Delegates left the Congress with newly acquired knowledge and perspective on the things people have always taken for granted such as social media and also traditional media.

The first Student Media Congress is organized by the DLSU Student Media Office, in partnership with the DLSU Culture & Arts Office (CAO) and DLS-College of St. Benilde Student Publications Office (DLS-CSB SPO) and endorsed by the Commission on Higher Education (CHED).

KALATAS is an official media sponsor of the Student Media Congress.

Press release and photos from the DLSU Student Media Office.


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